Internal reference
Brand style guide
One source of truth for the real estate and mortgage brand. This identity is deliberately separate from the culinary author brand and must not be blended with it.
Color
Black, gold, white
Gold is an accent, never a surface. Reserve it for calls to action, links, and credential highlights so it retains impact.
Ink (black)
var(--ink)
Headers, footers, structural blocks
Gold
var(--gold)
CTAs, links, credential accents only
Gold soft
var(--gold-soft)
Subtle highlight fills
Background
var(--background)
Primary page surface
Secondary
var(--secondary)
Alternating section bands
Muted text
var(--muted-foreground)
Body support copy
Typography
Serif headline, sans body
Display — Playfair Display
Licensed since 2002
Headlines, page titles, statistics
Body — Source Sans 3
Body copy, forms, calculators, and data tables use the sans face at comfortable measure for legibility on mobile, where most local search happens.
Support and disclosure copy sits in muted foreground at small size.
Logo system
Wordmark, credentials lockup, monogram
Cyman HuangBeyond the Sale · Managing BrokerPrimary + credentials lockup
Cyman HuangCompact wordmark
Monogram — favicon & social
Never place the wordmark on a mid-tone photo without an ink scrim. Never recolor the monogram outside gold. The brand line reads "Beyond the Sale" alongside "Managing Broker" in uppercase tracking.
Components